Athletics Visual Identity

The Ursinus College Bears visual identity was updated in September 2012. The Athletics Brand Guide provides an explanation of the brand protocols, introduces the graphic elements, gives examples of the brand on apparel, and displays the various marks. For convenience, it is available here in PDF format as the full guide or in three sections.

Ursinus College Bears Athletics Brand Guide

The Brand Guide should be reviewed before making use of the new visual identity. The Ursinus Vendor Approval Form must be completed before ordering items.

Special features:

Digital Files

Below are links to the high-resolution image files needed to use the revised logos in print. These files are in the EPS format and can be used in graphic design programs (such as Adobe Illustrator or Photoshop) or page layout programs (such as InDesign). When using Pantone colors, the Ursinus red is PMS 202 C and the old gold is 137 C.

EPS files can also be inserted into Microsoft Word documents and PowerPoint slides. Please note that you will see a preview version of the image on the screen which will not have smooth edges or curves. These images will print correctly.

These images are a trademark of Ursinus College and may only be used with permission. Any use must conform to the standards in the Brand Guide.

Primary Logo